Our Methodology

Addressing the Special Nature of the African Market

The African market is unlike any other, with its own set of regulatory, economic, and governance complexities. Traditional methodologies, typically based on European or American models, may not adequately capture the nuances of these markets. We understand that the region’s unique characteristics demand a different approach, one that reflects the reality of doing business in Africa. We also recognize that ESG considerations play a significant role in Africa’s development and that a tailored approach allows us to assess the environmental, social, and governance risks specific to this market

brown and black desk globe
brown and black desk globe
A Tailored Methodology Based on Local Insights

Drawing on our deep knowledge and analysis of regional trends, we have crafted a methodology that is custom-built for the African market. This approach considers the specific governance structures, economic landscapes, and market conditions that influence business decisions across the continent. Our methodology is grounded in local insights, ensuring relevance and effectiveness. This tailored methodology also incorporates ESG factors, assessing how regional market conditions impact sustainability and responsible investment opportunities.

person holding pencil near laptop computer
person holding pencil near laptop computer
Delivering What Other Methodologies Can't

While European and American methodologies are effective in their respective markets, they often fall short when applied to Africa’s unique environment. Our methodology guarantees a more accurate and insightful assessment, offering recommendations that are specifically suited to the African context. By focusing on the intricacies of African markets, we provide a level of detail and foresight that general global models cannot deliver. Our ESG integration ensures that we consider long-term sustainability, addressing the social and environmental aspects that other models may overlook in this context.

blue and white globe with blue plastic frame
blue and white globe with blue plastic frame
red heart shaped illustration on black surface
red heart shaped illustration on black surface
Bridging Local Realities with Global Standards

Although our methodology is tailored to the African market, it is fully aligned with global objectives and frameworks. It serves as a bridge, connecting African markets with international governance standards. By ensuring that our recommendations meet both local and global expectations, we enable our clients to navigate the African landscape while staying in sync with international best practices. This bridge also encompasses global ESG frameworks, ensuring that our local insights align with international sustainability standards.